This is an interesting article about the psychology of being likable. Those that don't think that this is important to their job are missing out on extra opportunities. This is something that is going to work in any industry, video game development included, because it is a core human trait to be liked and it creates trustworthiness.
The first step in using this information is realizing that you have to change. So it may take some balls but you should be able to pull it off if you are willing to practice instead of just idly reading helpful information such as this. Some of these tactics of pleasing your boss may be self-explanatory, but others, such as emulating the way they dress to gain their acceptance, is a subtle and powerful method of being instantly understood without having to jump through hoops to prove yourself and what kind of person/employee that you are.
Try utilizing a few of these techniques and observe how you are treated differently. If something is working for you and you are on good terms with your boss, continue to put emphasis on that. If you are making your boss uncomfortable or they are feeling distanced from you, then you'll want to change your strategy. I am a firm believer that every situation is different, so these strategies will not work universally but most of them should work most of the time.
http://www.smartmoney.com/plan/careers/10-ways-to-make-your-boss-love-you/
-Ken
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